The shoot for this one was a bit different. Sam, James & I (they are my colleagues in most of my projects) were asked to make a commercial with the tag line “Who’s Next” for SOCCER.COM for the FIFA World Cup 2018. We had to come up with the creative and then produce (organise) the shoot.
The target audience being from 12 to 24 year old, we decided to recreate famous celebrations from previous World Cups. Unfortunately for licensing reasons we couldn’t mention the name of the players or even say “World Cup” (trademarked…).
This is the result.